The best logos have hidden gems (we have a secret hidden in ours too)


Before we talk about ours let us talk about one of the best ones i first heard of…In an interview with Fast Company, the logo’s designer, Lindon Leader, said, “The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment.”

CAN YOU GUESS THE HIDDEN GEM? This design was created to overtly represent the C in Cornerstone & a slice taken from the corner of the digitized pizza but I immediately saw the call back to an early childhood game…

Years ago while swimming at the beach I was stung by a Jellyfish. That moment stuck with me quite literally…A jellyfish is a symbol of love, so if it appears in your life, it means that you should trust your heart and follow your own emotions. It is also a symbol of acceptance and balance. A jellyfish is ready to accept life and it always finds a way how to survive.